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FAQs

How is this different from regular OKAM?

OKAM Shopping includes CSS setup, server-side tracking, and feed optimisation specifically for ecommerce brands. Regular OKAM focuses on lead generation businesses. Ecommerce-specific. Built for online retailers.

How does feed optimisation improve my Shopping ad performance?

Better product titles mean your ads show for more relevant searches. Proper categories help Google understand what you're selling. Enhanced descriptions and attributes improve your product's relevance score, leading to better ad positions and lower costs. It's like SEO for your product data. Better visibility, more clicks. Optimized products perform better in auctions.

Do these technical improvements work together?

Yes, they compound each other's benefits. CSS reduces your costs immediately. Server-side tracking gives you accurate conversion data so Google's algorithm can optimize properly. Feed optimization ensures your products show for the right searches with better visibility. Together, they create a technical foundation where your ads can actually perform as intended. Complete technical foundation. All three working together maximize your results.

What is feed optimisation and why does it matter?

Your product feed contains all the information Google uses to decide when and how to show your products. Basic feeds from ecommerce platforms use generic titles, poor categories, and minimal descriptions. Optimized feeds use strategic keywords in titles, better product categories, enhanced descriptions, and proper attributes to improve visibility and click-through rates. More products seen, better performance. Better feed = more traffic and sales.

My Shopify/WooCommerce feed looks fine - what's wrong with it?

Platform-generated feeds use your exact product titles and basic categories. They're functional but not optimised for Google's algorithm. For example, instead of "Blue Shirt - Large", an optimised feed might say "Men's Blue Cotton Casual Shirt - Large Size". Google's algorithm understands the optimized version better and shows it for more relevant searches. Strategic optimization. Make Google understand your products better.

What is CSS and how does it save me 20% on every click?

CSS (Comparison Shopping Service) is Google's way of allowing third-party services to compete with Google Shopping. When you use a CSS provider instead of Google Shopping directly, Google reduces your cost-per-click by up to 20% on Shopping ads. It's essentially a volume discount that Google passes on. Immediate cost reduction. Same ads, same positions, 20% lower costs from day one.

How is server-side tracking different from Google Analytics 4?

GA4 relies on browser-based tracking, which gets blocked by ad blockers, iOS privacy features, and cookie restrictions. Server-side tracking captures the conversion on your server before sending it to Google, so it can't be blocked. Think of it as a backup system that catches what browser tracking misses. Complete conversion picture. No more "lost" sales data confusing your ad optimisation.

What is server-side tracking and why do I need it?

Server-side tracking sends conversion data directly from your server to Google, bypassing browser limitations. Since iOS 14 and privacy updates, browser-based tracking (like standard Google Analytics) misses 30-50% of actual conversions. Your ads appear to be performing worse than they actually are, so Google's algorithm optimizes for the wrong data. See your real performance. Track conversions that browser tracking misses.

What exactly is CSS setup and why isn't everyone doing this?

CSS setup involves registering your products through an approved third-party service instead of directly through Google Shopping. Most businesses don't know it exists, and many agencies don't offer it because it requires technical expertise and ongoing management. Hidden Google discount. We handle the technical setup and ongoing compliance so you get the savings automatically.

How long before I see results from each improvement?

CSS cost reduction: Immediate (within 24-48 hours of setup). Server-side tracking improvements: 2-4 weeks as Google's algorithm adjusts to accurate data. Feed optimisation: 1-2 weeks for Google to reprocess your products, then ongoing improvements as we refine the optimisation. Fast start, building momentum. Benefits compound over time.

My agency says they handle "technical stuff" - how is this different?

Most agencies focus on campaign management and ignore the foundational technical issues. We fix CSS, server-side tracking, and feeds first because they have the biggest impact on performance. Foundations first, campaigns second. Fix what matters most.

How do I know if the technical improvements are working?

You'll see immediate cost reductions from CSS. Server-side tracking improvements show up as more accurate conversion data within 2-4 weeks. Feed optimisation results in better product visibility and click-through rates. Measurable improvements. Every fix has clear metrics.

Can you help with Amazon advertising too?

We focus exclusively on Google - Shopping, Performance Max, and Search campaigns. We stick to what we're best at to deliver the best results for your Google advertising. Google expertise, ecommerce focus. Maximum impact where it matters most.

What if my margins are too low for Google Ads?

CSS setup immediately reduces your costs by up to 20%. Combined with better tracking and feed optimisation, many "unprofitable" products become viable. We focus on profitable growth, not just traffic. Better margins, sustainable growth. Make the numbers work.

Do you handle international feeds for multiple countries?

Yes, we can manage feeds for multiple countries and currencies. Each market gets optimised product data in the local language with appropriate pricing and availability. Global reach, local optimisation. Sell everywhere effectively.

Will this work with my existing campaigns?

We'll audit your current setup first. What's working stays, what's broken gets fixed. Your campaign history and data remain intact while we rebuild the technical foundations. No lost progress. Better foundations, better results.

Can I get these improvements from my current agency?

Most agencies focus on campaign management and don't offer these technical services. CSS requires specialised knowledge and ongoing compliance. Server-side tracking needs technical implementation expertise. Feed optimisation requires understanding both your products and Google's algorithm. Specialised expertise. We handle the technical stuff others miss.

I'm already using Google Analytics 4 - is that enough?

GA4 is good, but server-side tracking captures conversions that browser-based tracking misses. It's essential for accurate optimisation in the privacy-first era. Complete picture, better optimisation. We ensure nothing gets missed.

Do you work with Shopify/WooCommerce/Magento?

Yes, we work with all major ecommerce platforms. The CSS, tracking, and feed setup process is tailored to your specific platform, but the process is the same - fix the foundations first.

How long does the technical setup take?

CSS setup: 3-5 days. Server-side tracking: 1-2 weeks. Feed optimisation: Ongoing improvements starting week one. You'll see cost reductions immediately, data improvements within weeks. Fast setup, lasting results. Technical issues solved quickly.

okam ltd | 15910167

Nile House, Nile Street, Brighton, East Sussex, BN1 1HW

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